Targeted Marketing Basics

Any person with dreams of becoming successful in real estate sales wants to answer the question – how do I find masses of buyers? The first thing you need to do is understand the foundation behind finding masses of buyers. Many real estate dealers make a common mistake when they begin to approach marketing. This error is in using a large, untargeted marketing approach. A common method is to use television, newspaper ads, or newspaper inserts in a broad based campaign designed to reach as many people as possible.

The problem with this decision is that you may or may not actually encounter prospective buyers, those who are actually looking to make a real estate purchase. This mass market strategy is not the best use of your advertising resources. Even though you may receive a few leads from television commercials or newspaper ads, there are other ways that you can spend your marketing funds that can help reach qualified prospects. Classic television advertising, for example a software commercial during a ball game, works on the theory that hopefully someone will see the product and be interested enough to pursue the software.

If you do not have young children, an ad for Pampers will not be designed to target you. The goal is that many people will see the ad and some of them will be in the right market group to purchase the product. Targeted marketing, on the other hand, is based on the principle of identifying your buyer’s characteristics and marketing directly to them. This has been helpful in qualifying the prospects. This method has been proven to work much more quickly, since the more targeted your approach is, the bigger bang for your buck you are going to get. For this reason, you would not want to advertise a piece of land in a weight loss magazine. One has nothing to do with the other!

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Jack Bosch

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